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Contented Musings

Some thoughts on business, marketing, business marketing, and more.

SEO, SEM, PPC, Oh My!

SEO, SEM, PPC, Oh My!

To the average business person, digital marketing may sometimes seem like a mishmash of meaningless acronyms: SEO, SEM, PPC, ROI, CTR… the list goes on. You may hear the most about three strategies when it comes to internet marketing: SEM, SEO and PPC. You may wonder,...

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