Business to Business (B2B)
A Deep dive into
Higher ED Branding
A pillar page is a “comprehensive resource page that covers a topic in depth and links to high-quality content created for the supporting subtopics.”* It seemed an ideal way to showcase the agency’s expertise, make use of links, and raise awareness through SEO.
The pillar page can be viewed online or downloaded as a pdf, which provides contact information with which to build leads.
This page provides a thorough overview of higher education branding: what it is, how it’s used, and why good branding is critical to set one’s university apart from the rest of the pack.
*HubSpot, 2018. “Pillar Pages, Topics, and Subtopics.”