Business to CONSUMER (B2C)
WEBSITE COPY FOR A STARTUP E-COMMERCE COMPANY
Sunrise CBD is a startup that sells high-quality, low-cost cannabidiol products to the public on an e-commerce site. In a booming, crowded and noisy industry, it’s hard to stand out from the crowd, but you need to start with your web presence. We created a site that not only sells product, but also provides important information about CBD and educates the public. Because the FDA doesn’t allow CBD companies to make health claims, the copy had to be informative, factual, and supported by credible sources, while remaining reader-friendly and conversational. An important part of the website is “CBD 101” that tells consumers just about everything they need to know about CBD. CBD 101 is both a pillar page for SEO purposes and an downloadable ebook.